May 2009 I got my 1st bottle of Regenal from eBay for $7 altogether. Now I know I can get it at Sally Beauty online for less when I run out.This is such a great normalizing lotion that I use it as a regular conditioner in addition to after chemical processing. Most of the time I mix half Regenal & half regular conditioner after shampooing. Sometimes I use it by itself after a shampoo instead of any other conditioner at all. It looks & feels thick just like a conditioner & smells pleasant. It detangles hair easily, so a little goes a long way. But a regular conditioner doesn't give me results like this!I find that it makes my hair more manageable & cooperative whenever I use it. Whenever I don't use it my hair is more frizzy & funky (I'm caucasian w/medium hair that's heavily color treated). My porous hair loves this product. It feels fortified. It's shinier, bouncier, healthier looking every time. No more dead-looking, bleached-dry frazzled fried straw hair. I wish I knew about this lifesaver a LONG time ago. I only started using it in Jan 2009. What a shame my whole life was wasted without it. It could have saved me tons of hair misery.Dec 2009What a shame this amazing product is discontinued. I can't find it anywhere. Not at Sally Beauty, not on eBay, nowhere. Tremendous disappointment! But I'm not surprised; all the best products always get discontinued right after I discover them for myself.This is a real shame.

I got this product based on the reviews here. It works! I used it after colouring my hair at home with L'Oreal Colour Match. I also used it after having highlights done at the salon with bleach. It smooths the cuticle and leaves my hair very shiny. I will repurchase. Available at Sallys.

If you colour or lighten your hair a lot like I do, then this is a MUST. It is to be used after every colour service. It totally stops the oxidixing process from Peroxide. Shampooing and conditioning removes most, but this Lotion (conditioner) stops it totally. My hair is left shinier, softer and in amazing condition. It is so cheap too, like $5 USD, and Sally Beauty almost always carries it. I use it after my bleach and my toner. My hair is basically like Billy Idol (funky I know), but I love it white and messy! Rock on :)

I used to love this product but the last 2 bottles were not as great. It looks like they've changed the formula because it is very watery and doesn't make my hair as soft and shiny as before. I couldn't even comb my hair last time i used it

This review is for Wella Regenal Instant pH Normalizing Lotion. This wonderful product is a VITAL part of a chemical service especially if you value the health and integrity of your hair.It's designed to be used after color, perms and relaxers. This product stops the oxidation (lifting of the cuticle) process in it's tracks. A lot of people think rinsing and shampooing is good enough to stop oxidation but your hair can continue to oxidize even when you don't want it too. Some chemical product can sometimes remain on the hair after shampooing as well.This product STOPS any chemical action on contact. And like one reviewer before me said, this product is such a relief on the scalp and hair. As soon as you apply this, your hair transforms from straw to silk.I was instantly won over with the first use. I do a lot of experimenting with bleach and color so this product is invaluable to me. I accidently overlapped some bleach and fried the ends of my hair to the point a lot if them were snapping off. I tried conditioners, cholesterol masks and everything else trying to restore it, but nothing transformed my dry porous hair like this did. My damaged ends are still frizzy because nothing can totally repair chemical damage but they are noticably stronger and the breakage absolutely stopped so now I can finally let them grow out.I doubt I will ever have damaged hair again due to chemical services now that I know about this product.I cannot say enough good things about Regenal. Everyone who colors at home should make this a regular item to pick up while at Sallys. It's only around 3 or 4 dollars. A lot of times it's on sale. So if you have a card keep that in mind. It evens out porosity and hair is more manageable and shiney. It's just awesome.It says to apply to clean, towel-dried hair. Saturate scalp to ends wait 2-3 minutes and rinse.My hair is so damaged I use it like this: Rinse as much of the bleach as possible out of your hair with plain tepid water. Squeeze the excess water out, gently. Then apply Regenal. After I apply it to all my hair I like to put extra on the ends just because they are the driest. Then I start at the ends and gently comb them out with my fingers working my way up. After that I take a wide-tooth comb that I keep in the shower and detangle all my hair completely. I let Regenal sit on like 5 minutes. Then rinse with my head upside down in cool water. Sometimes I apply a conditioner and sometimes I don't it's optional and depends.And I sometimes use it whenever my hair is feeling like it needs some moisture. Even when I haven't colored in a while. It's a really pampering step in washing your hair.