The colour, I can't believe how pretty this colour is, a deep burnt rose (with red undertones??). I always swatch the colour and examine it under daylight to make sure it matches me. So it turns out that this colour really suits my lips, a MLBB but with a plus, the colour complements well my skin tone. The texture is not drying, but nor it is long lasting (don't expect it to be like liquid lipstick). I do prefer apply it over a layer of lip balm. It's around 8.99$CAD. I do find that towards the end of the bottle, the texture starts getting sticky. Rimmel Only One Matte High Flyer (610) is pretty similar in terms of colour to Cannes, if you are looking for the stick version...

This is my favorite of the 3 or 4 shades of the NYX soft matte lip creams I own. It is a great color and it is not drying at all. These don't last as long as other liquid lipsticks but it has decent staying power and it doesn't suck all the moisture out of my lips.

HG for fair/med neutrals: a "MLBB" with a bit more mauve added to it. NYX describes it as a "muted matte mauve" with no indication of whether it is cool or warm. And indeed: I am a very neutral-leaning NW20 (medium brown hair, green eyes), and it is just amazingly flattering. I've seen it swatched on some ppl online and it appears much more pink than it pulls on me. And so the 5 stars is for the color. Because it is absolute perfection. The formula... err... not so much. It doesn't last terribly long (although it fades nicely and naturally) and it is drying. I always apply it over a nice layer of Lipsyl and touch up during the day. It's such an easy color that you can just swipe it on. It's great for those of us who aren't crazy about hyper pigmented lipstick but want something more than a "tint." And btw, the much-hyped Stockholm made me look dead. Keep in mind if you've got my coloring.

NYX SMLC Cannes is my favorite pink lipstick ever. I'm on my third tube and will keep buying it as long as it's available. This shade is the perfect everyday MLBB pink for my skintone (NC42, yellow undertones) . I'd describe the color as a warm dusty rose shade. The formula like all the NYX soft mattes is a hybrid between a normal bullet lipstick and a typical dry liquid lipstick. I like that it's not completely dry because it makes my lips look soft. Personally I feel lighter lip colors look better when they aren't so dry. This of course means it doesn't last all day but I don't mind as I do get decent wear time and with fading, it leaves a nice stain.Cannes is quite distinctive color. The closest I have to it is Wet n Wild Megalast in Rosebud although Rosebud brighter and has more of a coral tone. I am a little peeved that I've not managed to find an exact dupe because it would be nice to have an alternative to Cannes if NYX were to discontinue or change it somehow.

I dont like the shades of any of the nyx lip creams... they are never a natural pink shade.. i bought milan and cannes thinking they would be natural soft pinks, theyre not. Cannes is more red/dark pink not a mauvey nude like i expected from swatches and the staying power i guess is an hour. Smells good, is drying, and shade is way too unnatural for me!