We're happy to introduce the Beyond Polish family to a NEW BRAND! Londontown nail lacquers have arrived! If you're already familiar with the brand, then great! But if you're new to it, don't worry! We've got you covered. Let's take a look at what Londontown is all about!
Londontown is a women-owned, family-run business located in the United States, even though their story starts "across the pond" as they say. Their products are free of toxins commonly found in nail polish. Their formulas are also made to help your nails look lustrous, healthy, and better than before. Founder Marina Dimentman says:
"Clean should look just as good as it feels. At Londontown, beauty is skin deep, and clean is always done effectively, effortlessly, and thoughtfully. Our mission is our barometer. Your love for the brand and input on clean, conscious beauty is what helps us propel forward."
Their commitment to clean is Londontown's foundation. Their mission has always been to provide safe, healthy, results-driven products for skincare, nail color, and nailcare. As clean beauty continues to be a popular trend in the industry, it's important to look and feel good from the products you're using.
What's in Londondown products?
Restorative botanicals: their proprietary Florium Complex, plant oils, Acai, Camu, Dandelion, Jojoba Seed, Noni, Pomegranate, and Rosemary.
Natural Actives & Minerals: Biotin, Copper, Glycolic Acid, Kaolin clay, probiotics, PHAs, Vitamin C, Vitamin E, and more.
Safe Synthetics: used whenever they pose as a more sustainable or efficacious alternative to their naturally-incurring counterparts, according to their website.
What's NOT included in Londontown products?
Unstable, sensitizing extracts.
Known toxins: Formaldehyde, Toluene, DBT, Formaldehyde Resin, Camphor, TPHP, Xylene, Ethyl Tosymamide/Epoxy Resin, Nonylphenol Ethoxylate, Glycol Ether of Series E, MEHQ/HQ, Methylisothiazolinone, Bisphenol A, and phthalates.
Now let's take a look at some of their colors:
Elderberry
Berry Nude
Starstruck
Mudslide
Are you excited to try Londontown? Let us know which colors are your faves in the comments below! As always, we'd love to see those #nailfies! Share your photos with us on Instagram and Facebook by tagging us @beyondpolish and use the hashtag #PolishWithBeyond. You might get featured!
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